Celebrating
Small Business

Better Business Bureau – at the core of building better business

BBB + YOU

Building Better Businesses

Listen to real business owners like you describe their partnership with BBB

Small business is about trust

84% of consumers are more likely to trust a small business vs a large company (CBBB Research 2018)
Better Business Bureau’s annual Torch Awards honor businesses and charities in Alaska, Washington, Oregon, Montana, Hawaii, Idaho, and Western Wyoming that demonstrate excellence in the marketplace. It is the most prestigious BBB award presented to exceptional businesses and charities for their dedication to integrity and ethical business practices. Recipients generate a high level of trust among employees, customers and their community, and most importantly embody BBB’s mission of advancing marketplace trust.

About BBB

People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories, listings, and gripe sites. BBB is the one place you can find it all.

For over 100 years, BBB has helped people make smarter decisions and is evolving to meet fast changing marketplace needs.

  • BBB sets standards for ethical business behavior and monitors compliance. Almost 400,000 Accredited Businesses meet and commit to our high standards.
  • BBB helps consumers identify trustworthy businesses, and those that aren’t, through more than 5 million BBB Business Profiles.
  • BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.
  • BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.
  • BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.

BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.